I'm not going to write one of those polished bios that makes me sound like I've been doing this for twenty years. I haven't — and I'd rather just be straight with you about that.
I'm a Northern Beaches local who builds genuinely good websites. I started this because I kept seeing local businesses get charged a fortune by agencies for work that could be done faster, better, and for a fraction of the price.
I'm new to running a business — I'll own that. But have a look at the portfolio and judge the work on its own merits. What I can promise is that you'll get more attention, more care, and faster turnaround from me than you'd get from any agency, because right now every single client matters to my reputation.
I watched a local tradie I know get quoted $8,000 by a Sydney agency for a website that took three months and ended up looking like every other tradie site on the internet. He was treated like a ticket number, not a person.
I knew I could build something better, faster, and for a price that actually made sense. So I did. That first demo became the foundation for everything you see in my portfolio.
The Northern Beaches has one of the best communities of small businesses in Australia. They deserve better than overpriced agencies and generic templates. That's the whole reason Northern Beaches Web Co exists.
Text, call, email — whichever works for you. I respond fast because I take that seriously.
You'll see progress before the job is done — not just a finished product dropped in your inbox.
I'm not here to just execute briefs. If I think something won't work, I'll say so — with a reason and a better suggestion.
Questions a month after the site goes live? Still me. Still responding. That's not common with agencies.
Everything is hand-coded — no page builders, no drag-and-drop, no WordPress themes out of a box. Here's what that means in practice.
The foundation of every site. Writing clean code from scratch means your site loads faster, ranks better on Google, and has no unnecessary bloat from a platform you don't need.
Fast, reliable, globally distributed. Netlify serves your site from servers closest to your visitor — which means fast load times anywhere in Australia without expensive infrastructure.
For businesses that need to manage their own content. Custom themes — not off-the-shelf — so your WordPress site looks nothing like every other WordPress site out there.
Structured data that tells Google exactly what your business is, where it operates, and what it offers. Most web designers skip this. I build it in from the start.
Set up on every Pro and WordPress site. You'll be able to see exactly how many people visit your site, where they come from, and what pages they look at — without needing to understand the technical side.
Every site has a valid SSL certificate — the padlock in the browser. Google penalises sites without one. Auto-renewing, automatically configured, never something you need to think about.
The small things matter — typography, spacing, how a button feels when you hover it. I notice these things because they're the difference between a site that looks built and one that looks designed.
I deliver fast because I work efficiently — not because I rush. A 48-hour turnaround is a promise I can keep because I know how to work well, not just quickly.
I explain what I'm doing and why in plain language — no confusing tech terms, no trying to sound impressive. You'll always know exactly what's happening and why, without needing to Google anything I've said.
Pretty websites that don't convert are just expensive art. Everything I build is designed to achieve something — more enquiries, more bookings, more trust. That's the measure I use.
I grew up on these beaches. I want local businesses to thrive here. That's not a marketing line — it's the actual reason I started this instead of taking a job somewhere else.
I'm always learning, always building, always getting better. Being new means I'm hungry — and being on the Northern Beaches means the quality of my work is my entire reputation.
Let's have a no-pressure chat about your business and what you need.